I have been exceptionally busy with a stretch of design work for Synchro32. We continually innovate and develop and quite naturally some work is more interesting than others. This development has been particularly exciting...
A great deal of customization goes into our system; many customers provide much of the inspiration and demand for ideas and development.
We have never sold a system outside of our industry sector... the software Synchro32 is absolutely in its entirety designed for Metal Casting ...
I am always a little disappointed when a casting manufacturer selects a system outside of the specialized arena as generic is never as good.
Our costs are not an issue, we design our business model to meet the financial constraints of most smaller companies; I think one of the hardest messages we face on a continual basis.. if the price tag of our software is not $100,000 plus It must be inadequate! Wrong, greed nor shareholders constrain us.
Which of course is totally ridiculous but the perception with most products or services is that the higher the cost the better the quality. Sadly, this is too generalized and the interested party should ask..why are so many ERP systems so expensive to install?
Cost does not determine quality...not within our sector. There are some companies and we are one of them who are more interested in the growth and success of the small manufacturer and we do make profit...but excessive profit is not on our daily agenda.
Passion is high and we are driven by our desire to provide the very best system with a standard of support that astonishes our customers and particularly new customers who have never experienced such attention.
It makes me feel good to do what I call wholesome business.
Chris Collins
Tuesday, 27 July 2010
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